"1923" portrays a new era for the Dutton family amidst the challenges of the early twentieth century, including pandemics, drought, Prohibition, and the looming Great Depression in the mountainous west where they reside. Building on the narrative of "1883," which explored the Duttons' journey to Montana and the establishment of their Yellowstone ranch, the series features acclaimed actors Harrison Ford and Helen Mirren in leading roles.
My role as creative lead for the MTV Entertainment Studios art team was to collaborate along side our P+ partners in creating eye catching key art that positioned 1923 as the next must watch premium drama series from creator Taylor Sheridan. This included in-house ideation and creative strategy, shepherding concepts with our creative agency partners: Leroy & Rose and Bond, and organizing and executing our asset capture day in Montana featuring Harrison Ford, Helen Mirren and the entire cast in various key art and portrait setups.
As a result, the series premiere of 1923 was the most-watched Paramount+ premiere ever in the U.S. and drew 7.4 million total viewers across Paramount+ and linear previews
MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Design Director: Brandon Lori
Senior Director, Production: Jennifer McComb
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director, Photography: Michael Levine
Paramount+
SVP, Head of Design: Matt Hernandez
VP, Creative Director: Becca Schader
Senior Creative Director, Key Art & Print: Steve Chan
Art Director: Chris Hawkins
Art Director: Sabrina Nguyen
Art Director: Bruce Ventanilla
VP, Photography: Christine Ramage
Director, Photography: Sarah Coulter
Photographer: James Minchin