Key Art Lead (Art Direction)

Awkwafina is everywhere. Including on Comedy Central!

This launch marks the introduction of Awkwafina’s real life-inspired story to the universe. But it isn’t just another sitcom. It isn’t just another slacker show. It’s Nora hilariously navigating life in outer-borough New York City alongside her family. As TV Guide put it, it’s “the latest comedy to not glamorize the challenge of being broke af.”

In order to break through in the Out-of-Home space, we focused on Nora’s hilarious, unapologetic edge, conveying the fact that Awkwafina is on Comedy Central!

Awkwafina couldn’t actually make it to Queens for the Key Art shoot. But apparently, if you build it in Hollywood, Awkwafina will come.

SVP Brand Creative: Vedia Ayvaz

VP Art: Angelina Battista

Sr. Art Director: Jamey Welch

Design: Leslie Leighton

Photographer: Danielle Levitt

Retouching/Finishing: Jon Parr