Adulting is hilariously hard, but finding yourself is hilariously harder . Season 2 focuses on finding what makes Nora happy. You know, that little thing. Nora’s just trying to live the dream, but feels stagnant as everyone in her life seems to be progressing. Nora and the fam take on wild new challenges and next-level emotions. This Season Definitely Hits Different!
In my role as Senior Art Director, my responsibilities were to lead our internal design team to create striking key art showcasing Awkwafina and her larger than life family in the context of their hometown of Queens, NY. This included overseeing the execution of our our asset capture day in Queens featuring Awkwafina, Bowen Yang, Lori Tan Chinn and BD Wong in various key art and portrait setups.
Inspired by the beautiful and fun show open, we collaborated with the illustrator to build out a unique version of Queens, NY for Nora and family to inhabit.
The final step was presenting final artwork to internal executives and show creator and Executive Producer, Awkwafina herself.
MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Art Director: Jamey Welch
Art Director: Ken Rosenkrantz
Senior Producer: Trisha Novy
Director, Photography: Michael Levine
Photographer: Pari Dukovic