Strategy
Abbi and Ilana’s friendship is why Broad City is one of the funniest, most relatable and talked about shows on television. For our S3 marketing we wanted to push that bond to the forefront, and excite consumers to be a part of it.

As the on-set photo art director, I made sure Abbi and Ilana exuded a cool confidence and the boxing motif came through strongly using all aspects of the ring, various equipment, dynamic camera angles and atmospheric lighting.

Photography: Patrik Giardino