Starring Oscar winner Jessica Chastain and Oscar nominee Michael Shannon, George & Tammy chronicles country music’s king and queen, George Jones and Tammy Wynette, whose rocky relationship inspired some of the most iconic music of all time.

My role as Creative Director for the MTV Entertainment Studios art team was to create a print and out of home campaign focusing on the huge Hollywood star power of the two lead actors, the musical magic made by country music royalty, and the passionate yet tumultuous romance between these two larger than life legends. This included in-house ideation and creative strategy, art directing concepts with our creative agency partners; Bond and Jumpcut, organizing and directing our asset capture day in Nashville, TN featuring Jessica Chastain and Michael Shannon in various key art and portrait setups for print and video, and presenting concepts and artwork to internal executives, EP Jessica Chastain, and 101 Studios.

As a result, the series aired simultaneously on Showtime, Paramount Network and CMT, bringing in 3.3 million viewers. MTV Entertainment Studios, which produces the series, calls this the most-watched premiere of Showtime's 46-year history.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director Photography: Michael Levine

Photographer: Miller Mobley