Jeremy Renner stars as an antihero who unofficially runs the fictitious town of Kingstown, Michigan with a strong moral code, trying to do the right thing and do right by all those who come to him for help. His allegiance is to nobody and everybody at the same time.

My role as creative lead for the MTV Entertainment Studios art team was to create a print and out of home campaigncentering on the compelling performances of the well-known cast, led by Jeremy Renner, Kyle Chandler, Dianne Wiest, and others, while showcasing the stunningly beautiful character and scenic moments as redeeming rays of light against the backdrop of the seemingly dying town of Kingstown, Michigan. This included in-house ideation and creative strategy, art directing concepts with our creative agency partners; Arsonal, Canyon Design, and Works ADV, organizing and directing our asset capture day in Toronto, Canada featuring Jeremy Renner and the entire cast in various key art and portrait setups, and presenting concepts and artwork to internal executives, and 101 Studios.

As a result, Paramount+ original series MAYOR OF KINGSTOWN, which debuted on Sunday, Nov. 14, was the #1 scripted original drama since the rebrand of Paramount+. “The remarkable levels of engagement we are seeing are a testament to the power of great storytelling on the service and the sheer breadth and depth of our content offering.” - Tom Ryan, President and Chief Executive Officer, ViacomCBS Streaming.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Art Director: Yenting Chuang
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director, Photography: Michael Levine
Designer: Annie Ng
Photographer: James Minchin