An aspiring actor and his sister Brooke, a former professional dancer, try to find their place in the world while wrestling with their feelings about their 13-year-old brother Chase's sudden rise to internet fame.
In my role as Senior Art Director, my responsibilities included overseeing the ideation of concepts with our internal design team as well as with our agency partners at Size Matters, Art Machine and Switch. In the end, our internal idea of capturing the 3 leads inside (and out) of a limo was chosen by internal execs and show partners. On our asset capture day, I directed the talent inside an actual limo, several extras outside the limo, as well as portraits with the cast and show creators. In addition to the key art marketing buy, we also had the honor designing a vibrant float for the NYC Pride Parade.
Comedy Central Brand Creative
SVP, Brand Creative: Vedia Alvez
Creative Director: Angelina Battista
Senior Art Director: Jamey Welch
Art Director: Ken Rosenkrantz
Photographer: Matthias Clamer